Pairc Ui Chaoimh set to have new name

Speculation is growing that the Cork County Board is to sell the naming rights for the re-developed Pairc Ui Chaoimh. The venue which is scheduled to open in June 2017 with a crowd of 45,000 after a redevelopment programme costing in the region of 80 million euro.

The Irish Examiner reported today that an insurance company is the front runner to secure the naming rights. In recent years, stadium sponsorship has become a growing trend, Elverys MacHale Park in Mayo, TEG Cusack Park, Kingspan Breffni Park and Netwatch Dr Cullen Park are all sponsored stadiums.

In other stadium sponsorship news, Laya Healthcare recently secured the sponsoring rights for the RDS in the Dublin, the home of Leinster Rugby with a deal lasting for four years costing in the region of 8 million euro.

The most prominent deal in stadium sponsorship in Ireland was when Aviva signed a ten year deal for the naming rights of the re-developed Lansdowne Road in 2009, for a figure understood to have cost 45 million euro.

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