2017 Dubai Duty Free Irish Open, with prize fund of €7m, will be part of new Rolex Series

The 2017 Dubai Duty Free Irish Open Hosted by the Rory Foundation is set to be the biggest in the tournament’s history, with an increased prize fund of €7million to be matched by an enhanced fan experience outside of the ropes.

Four-time Major Champion Rory McIlroy will defend the title in front of his home fans at Portstewart Golf Club from July 6-9, adding another level of excitement to Ireland’s national championship.

The announcement last November which confirmed the Dubai Duty Free Irish Open as one of the eight prestigious Rolex Series events means it will benefit from increased investment across the board, enhancing the overall fan experience as well as the digital, broadcast and social media offering.

With a spectacular increase in prize-fund, up more than 60% from 2016, along with greater Race to Dubai points on offer, some of world golf’s biggest names will arrive on the County Derry coast with the aim of dethroning McIlroy and joining the esteemed list of Irish Open Champions.

Tickets for the 18th grandstand at Portstewart have already sold out for Sunday, July 9th, but tournament organisers have responded by adding 300 extra seats to increase capacity.

Those limited tickets, as well as general admission tickets, are on sale now atwww.dubaidutyfreeirishopen.com.  A percentage of all ticket sales will be donated to the Rory Foundation, which supports children’s charities around the world and is hosting the tournament for the third year running.

The two previous editions of the Dubai Duty Free Irish Open held in Ulster were both sell-outs – first in 2012 at Royal Portrush and then in 2015 at Royal County Down.

Simon Alliss, the European Tour’s Championship Director for the Dubai Duty Free Irish Open hosted by the Rory Foundation, said: “This event has always been one of the highlights of the European Tour season and one of the biggest events on the Irish sporting calendar, but this year fans will be treated to a real festival of golf.

“As part of the Rolex Series, we have increased our investment in the overall fan experience and we are planning a host of announcements between now and the beginning of July, with some very exciting musical acts in the pipeline for our show stage.

“That, along with other enhancements in the tented village area – featuring interactive golf activities for all the family – and new on-course bar areas will give our fans a golf day out on

Tickets for the Dubai Duty Free Irish Open hosted by the Rory Foundation, on sale atwww.dubaidutyfreeirishopen.com, begin at £20 for Pro-Am Wednesday, with tickets for Thursday and Friday costing £40 and day tickets for the weekend costing £45. An adult season souvenir ticket, which covers five days of world class golf from Wednesday to Sunday, costs just £100 (a saving of £90 over the course of the five days).


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