Experts Bring Irish Sponsorship Industry To The Summit

    Reflecting a ‘recession-tackling’ Irish Sponsorship Industry, 150 of Ireland’s leading sponsors and rightholders along with associations across the business, sports and not-for-profit sectors have largely filled the capacity of the 2011 Irish Sponsorship Summit at the Aviva Stadium weeks before the mid March event kicks-off.

    Sponsors attending include Diageo, O2, Coca-Cola, Kraft Foods, Toyota, eircom, Quinn Insurance, 3 Mobile and Bulmers. Among the Rightsholders registered to attend the Summit are the Jameson Dublin International Film Festival, RTE, IRFU, Dublin City Marathon, RDS and Spraoi Festival, while Not For Profit organisations such as Temple Street Hospital, Marie Keating Foundation and the Irish Cancer Society will also be in attendance.

    Onside Sponsorship is the primary partner of the Summit, which is being organised by Sports ai, in association with The Marketing Institute of Ireland and The European Sponsorship Association.

    Earlier this month Onside Sponsorship revealed that sponsorship spending in Ireland is due to stabilise in 2011, showing a relatively modest 2pc dip in spend to €123m. Rugby and GAA are expected to see most growth this year based on the new Onside Industry survey.

    Commenting ahead of the Summit, John Trainor, Managing Director, Onside Sponsorship explained: “There has been strong interest in the Summit across all sectors from telecommunications to the motor industry and festivals to causes.”

    “The Irish Sponsorship Summit has sold out its initial delegate targets weeks in advance of the event and has increased the delegate capacity this week by a further 30 places to meet additional demand”, added Trainor.

    The Summit will include keynote addresses and interactive roundtable discussions from Irish and global industry leaders including senior marketing personnel from O2, IRFU, Diageo, Newstalk, Coca-Cola and Ulster Bank. An international perspective will be presented by speakers including Jim Tobin, Director and Head of Sponsorships for the Canadian bank Scotiabank, which operates in 50 nations.

    2011 Irish Sponsorship Summit details: Places are limited and booking is essential. Further information on


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