At the Races post strong viewing figures despite setbacks

The At The Races channel was launched in June 2004. A channel dedicated to all things horse racing, showing races 24 hours a day from all over the world, and in depth interviews with members of every sphere of the racing world, it comes as no surprise that they have managed to build a large viewing audience.

With a great team of hosts including Matt Chapman, Robert Cooper and Luke Harvey, At The Races has grown and grown and in the first quarter of this year they have had 1.96 million viewers. This is despite a decline in the amount of race meetings due to the adverse weather conditions we have been having throughout the first part of this year.

Matthew Imi , Chief Executive for At The Races said, “We are pleased with this Q1 performance given the exceptional circumstances we’ve had to cope with early in the year.”.

Unfortunately the same cannot be said for Channel Four racing which has experienced a drop in viewers of 15% from January to the end of April, with The Morning Line alone having a 19% drop in the 1st quarter. These figures are desperately bad especially as Channel 4 have taken over the racing from the BBC and undertook a complete overhaul of their racing team.


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