Premiership Rugby in England will have new sponsorship for next season with the news that Gallagher, one of the world’s largest insurance brokerage, risk management and consulting services companies, have agreed to a multi-year strategic business and marketing partnership beginning with the 2018-19 season.
The agreement starts on 1st July, and the competition will be known as Gallagher Premiership Rugby when it kicks off on 31st August, with naming rights, branding opportunities and local community programmes included in the agreement.
Premiership Rugby is watched by fans in more than 200 countries worldwide through its network of media partners, including BT Sport in Ireland and the UK and NBC Sports in the USA. Last season more than 2 million fans attended live Premiership Rugby matches, a new record high for the league.
In the UK alone, it is believed that more than 23 million individuals are engaged in rugby either as players, fans, coaches or spectators.
Mark McCafferty, Chief Executive of Premiership Rugby, said: “The international expansion of Premiership Rugby has been accelerated in recent years and it is fitting that we are now partnering with a global company with an equally strong presence here in the UK. Gallagher will be an excellent partner for us in terms of the group’s ambition, focus on growth and shared values around both business and the community.”