A massive 99.6% of the population of Iceland tuned into their first ever World Cup game against Argentina last Saturday according to a report by Gallup.
Gallup a research firm gathered the research from electronic audience data. They reported that the game broke the previous record set for a sporting events set during Iceland’s run to the Euro 2016 quarter finals against France.Valgeir Vilhjalmsson head of media research for RUV told Reuters said “The 60% rating with a 99.6% rating share beats the previous record of 58.8% rating reached at the Euros 2016 in a game against England”.
He also went on to say a large proportion of women viewed the game which ended in a 1-1 draw with Argentina last Saturday. He said “It is also interesting to know that last Saturday this game got a 58% rating among women and 62% among men, football has never been this popular with women”. The game did not break the record or match the record set though achieved in 2016 when the total rating was 100% when an annual New Year’s Eve comedy show was shown.
The date also shows what the 0.4% of those not watching the game with the Argentines. It showed that 0.3% watched a repeat of the Great British bake off, while the remaining 0.1% preferred to watch a repeat of The Biggest Loser. With World Cup Fever gripping the country there are plans in place already for the next match against Nigeria. Indeed serval businesses have announced plans to close early to allow employees to go home to watch the game.
Landsbankinn a financial institution which has officers and customer service centres announced today that they will close at the earlier time of 2pm on Friday to allow all employees to go home to watch the game which is due to kick off at 3pm. It’s great to see everyone getting behind the small country that is now famous in the soccer world for the Thunder Clap.