GAA promises fans a better ticketing deal

Better news for GAA fans now that the GAA has linked up with and the Musgrave Retail Partners and some 2800+ clubs to distribute tickets throughout Ireland .Of course just how successful this will prove also depends of ticketing prices but the early signs are promising and like most sporting organisations the GAA will need to take entrance fees very much into consideration this year facing such stiff competition from events like Euro 2012 and the Olympic Games in London to name but two.

The new arrangement is also likely to have benefits in other respects as the ability to purchase over the internet, with no added extras will also mean that fans will save themselves lots of time in not having to queue to pay at the turnstiles, and thus also relieve congestion at the turnstiles. It could also lead to larger crowds as there will be an additional temptation to purchase tickets whilst shopping at the 130 SuperValu & Centra stores who will sell tickets for GAA fixtures throughout the remainder of the year.

The new sales network significantly increases the availability of tickets to all those wishing to watch top-class hurling and football. No ticket fees will apply for any tickets purchased via the new network or online via or

GAA supporters can now purchase tickets in advance of fixtures via a variety of channels:

– Online via or

– Via over 150 SuperValu & Centra stores and outlets
– Via 32 County Board offices
– Via 4 Provincial Council offices & the GAA Ticket Office
– Via any one of our 2,800+ GAA Clubs

That is over 180 locations where tickets can be purchased over-the-counter in advance of fixtures where no additional ticket fees apply. The new sales arrangements enhance the GAA’s existing Championship sponsorship agreements with SuperValu and Centra. All stores involved will sell tickets for any GAA fixture where tickets are available. is the GAA’s official ticketing partner. serves as primary sales agent for the GAA, both online and retail. As with online sales via no service charges will apply for customers purchasing via the new outlets.

The new network was piloted in 2011 and has already proved successful in 2012 with SuperValu & Centra stores selling tickets for fixtures in the Allianz Leagues, Cadbury’s U21 Football Championships & AIB Club Championships. The full network of outlets will be open by end April, before the commencement of the GAA Championships.

Director-General Páraic Duffy welcomed this announcement. He said: “Helping our members and supporters access our tickets with greater ease is and has been a ticketing priority for us for some time and our work with both and the Musgrave Retail Partners Ireland through our championship sponsors Centra and SuperValu, has seen this come to fruition.

“The figures speak for themselves as do the savings made by those who purchase our tickets on a regular basis and we look forward to seeing the benefits of these new far reaching arrangements in the weeks and months ahead.”

Speaking at the launch Des O’ Mahony of Musgrave Retail Partners Ireland said: “We are delighted to be able to offer customers of SuperValu and Centra the opportunity to purchase GAA Match Tickets from over 130 of our stores. This ticket initiative further strengthens our partnership with the GAA and underlines our joint commitment to building vibrant local communities.”

Commenting on the new network, John O’Neill, MD of said:
“ is delighted to be working with the GAA and the Musgrave Retail Partners Ireland in creating Ireland’s largest secure ticket sales network. The addition of the SuperValu & Centra stores to the existing network will bring the number of outlets to over 150. Ireland’s largest retail network will compliment the online sales engine. continues to offer great savings to customers with “no ticket fees” for online or retail purchasers.”

In all around 1,700,000 – GAA tickets were distributed in 2011 using applications .This covered some 1,800 – GAA fixtures for which tickets were issued last year and the Association estimates that as a result €250,000 was ‘saved’ by GAA ticket purchasers as “no ticket fees”.


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