More than one million people applied for tickets for the 5 August 2012 session of the Olympic Games that includes the 100 metres final, according to London Games organisers LOCOG.
That session is the most sought after of the Games and of course the main drawing card is Usain Bolt, in his attempt to retain the title he won so convincingly in Beijing.
Alas for the general public the chances of getting a ticket are very small – only some 40,000 tickets are available after Corporate Sponsors, VIPs and ‘The Olympic Family’ have their share.
Applicants will know by 24 June if they have been successful. Some 1.8 million people applied for Games tickets, making a total of 20 million ticket applications for the 6.6 million tickets.
Swimming, Track Cycling ,Handball and Beach Volleyball are other sports that appear to have caught the eye of the general public., but it was the 100 metres final that brought most demand and the organisers say that they could have sold the Olympic Stadium 20 times over for that session.
Olympics organisers are hoping to secure some £500m from ticket sales as they attempt to raise £2bn through private means.
Lord Coe, Chairman of Locog, said: “It is really important as 25% of everything that you see out there in terms of the organisation of these Games is our ability to nail our revenues from tickets.”
Answering critics who were unhappy that money would be taken from bank accounts before knowing what tickets they secured ,he said: “It was very clear from us, very early on that we would be taking the money out and we would then let people know what they got”.
“It is easier to do that all at the same time rather than in dribs and drabs. This was always the way.”
The price of Olympics tickets ranges from £20 to £725 for the showpiece 100 metres final, and reaches £2,012 for the opening ceremony on 27 July.