UEFA Champions League Heineken Star Player

Heineken Star Player deepens fans enjoyment of UEFA Champions League.

Star Player is a world-first innovation online game that lets fans interact with real-time football matches on their laptop or iPhone while they watch UEFA Champions League matches on television.

Star Player has transformed how Irish fans watch the UEFA Champions League by allowing them to anticipate events unfolding on the pitch. By making second-by-second predictions in realtime, UEFA Champions League fans build points by predicting goals, corner kicks and free kicks.

Heineken Star Player is back fresh for 2012 and things are heating up as UEFA Champions League jumps into the business end of the tournament. The Round of 16 kicks off tonight with Lyon hosting Apoel and reigning champs Barcelona head to Leverkusen.

Also this week Arsenal face a tough trip to UCL heavyweights AC Milan while Portuguese side Benfica have the ever daunting task of travelling to Russia to take on Zenit St. Petersburg. Irish football fans can get into the thick of the action, scoring Heineken Star Player points in these and all of the Matchday games, by anticipating what will happen at key moments during the matches.

Fans can anticipate if Robin Van Persie carries his Premiership form into Europe by netting against seven time Champions League winners AC Milan by predicting within 30 seconds of it happening or if the Leverkusen defence will clear a Lionel Messi corner to build up Star Player points. Using unique time-dependent technology, with every correct forecast, fans gain points and climb the leaderboard.

This is the eighth consecutive year that Heineken, the world’s most international beer brand, has sponsored the prestigious UCL.

Karl Fielding, Brand Manager at Heineken Ireland, said: “During the group stages Star Player gave fans an insight into the future of watching UEFA Champions League. Heineken, as an official sponsor of the Champions League, is always looking at new and improved ways in which fans can interact with their soccer heroes, taking inspiration from the passion they feel when supporting the on screen action. This year, going into the knockout stages of the tournament, the extra intensity of the games gives Star Player another dimension whilst adding to the overall experience.”

The Heineken Star Player is available to download free on the App store. Fans can also play on Heineken.ie or on Facebook.com/Heineken.


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