UEFA EURO 2012 Club Prestige Packages

UEFA commercial manager Magdalena Mazany-Krasnodebska was in Dublin today to launch UEFA’s corporate hospitality offer for Euro 2012, Club Prestige, and to brief media on the tournament and the cities of Gdansk and Poznan where Ireland play their games.

Overall, 12 million ticket applications were received by UEFA during the March window, representing a 17% increase compared to the 2008 tournament and an all-time record for the UEFA European Championship.

A full fact sheet on Club Prestige and the tournament is attached below with the media release.

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UEFA EURO 2012 Club Prestige Packages Launched in Ireland

During the summer of 2012 eight stadiums in Poland and Ukraine will become a meeting place for some of the world’s most influential people and businesses. UEFA is aware of the highest quality demanded by corporate clients and has prepared a special Corporate Hospitality offer called Club Prestige to reflect demand. Investment in this programme provides a platform to improve business ties in a unique environment.

Making only their second appearance since playing in the UEFA European Championship finals 24 years ago, Ireland will need to overcome former winners Spain and Italy to progress from Group C. Giovanni Trapattoni will lead the Republic of Ireland in their first European Championship game, which will be the Group C opening match held in Poznan on the 10th of June against Croatia, since the UEFA EURO 1988™ in West-Germany. Four days later the Irish national team will face the title holders Spain at the brand new Gdansk Arena on the Baltic coast. “The Boys in Green” will have to return to Poznan on June 18th to play against the four-time world champions Italy in the last group stage match.

A total number of 1.4 million tickets were made available for the UEFA EURO 2012™ matches in Poland and the Ukraine and less than 60 000 places have been reserved for the UEFA EURO 2012™ Official Hospitality Programme. Within the Club Prestige programme, Irish businesses have the opportunity to choose between two options: Club Prestige Platinum and Club Prestige Gold.

Club Prestige Platinum gives access to a private skybox, while Club Prestige Gold allows access to an open hospitality business lounge. Additional entertainment is provided prior to the matches including live music and participation in interactive games that will make guests feel like the footballers or sports commentators themselves. A selection of fine wines and delicacies of local and international cuisines are amongst the other benefits included in these packages. The hospitality areas can be accessed three hours prior to the match kick-off and the guests can enjoy them until 1.5 hrs after the final whistle.

In recent years, business contacts, tourism and direct relationships between Poles and the Irish have greatly intensified. The UEFA EURO 2012 ™, which Poland and Ukraine co-host, is an excellent opportunity to develop mutual and multilateral business relations – says Magdalena Mazany-Krasnodebska, UEFA Commercial Manager. On this occasion, UEFA has prepared a unique offer for business people looking for a custom formula of B2B communication. Whilst preparing the Club Prestige offer, UEFA considered the needs of the Irish business and is offering single packages for the Irish team matches. – adds Magdalena Mazany-Krasodebska.

The Club Prestige offer, available on a single match basis, gives unique opportunities to enjoy the group matches against Croatia and Italy. The Ireland games which will take place in Poznan are offered both in the Club Prestige Gold for €1450, and also in the Club Prestige Platinum, which contains a single 10-seat skybox at a price of €1950 per seat.

The second match the Boys in Green will play against Spain in Gdansk is available in two packages: for €1450 in the Gold option, or Platinum for €2250 per seat in a 10 or 20- seat skybox. UEFA also offers attractive packages for the knock-out phase including series of matches as well as single packages for the final in Kiev.

Poznan is a city with strong football traditions and the stadium in Poznan, where Ireland will play their games, is the home ground of the first league local team Lech Poznan. Poznan is located in west-central Poland, near the western Polish border only 280 kilometres by motorway from Berlin. If the seemingly endless trade fairs and dynamic business in the city are anything to go by then it certainly is a recognised city. The local airport has direct daily flights to Dublin and Cork as well as regular flights to Gdansk, which lies 300 kilometres away on the Baltic coast.

Once a Hanseatic city with multicultural roots, Gdansk was the cradle of the Polish Solidarity Movement. Numerous landmarks, a wide variety of active recreation as well as leisure possibilities and natural attractions combined with an average temperature of 25 degrees in June make Gdansk an attractive destination for more than one and a half million tourists every year.

Gdansk, as well as Poznan and its surroundings, are well-known for their excellent tourist offers and hotels. In total, Poznan can accommodate for up to 60,000 guests and Irish visitors can opt to stay in one of the many large, reputable chain hotels in the city centre or choose an intimate, but also hotels situated a bit further away from the city centre. UEFA through its accommodation agency has reserved an exclusive hotel inventory for the guests of Club Prestige.

The Club Prestige packages can be purchased directly from UEFA or from one of its authorized agents. More information can be requested by e-mail: ets is hospitality@euro2012.com or by calling: +48 22 500 94 44.


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